Referral Marketing

On the Internet, Referral Marketing is any marketing technique that induces web site, Internet, email or wireless users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

Also known as viral marketing, Referral Marketing is extremely attractive to the start-up ventures with a limited marketing budget, since it costs very little to execute and yet it can deliver astounding results in a very short period of time. Advertising and marketing budgets no longer stretch as far as they used to, and the perceived savings by using Referral Marketing are too attractive to ignore.

One example of Referral Marketing is encouraging current and potential customers to tell others about the company's products and services, and in turn encouraging those others to tell even more others.

Referral Marketing methods include "refer-a-friend", "pass-it-on", "send-an-article", ecards, ebook distribution, video email, and many more. Internet marketing experts at ViralBuzz can implement Referral Marketing or viral marketing strategy to virtually any web site or promotional campaign.

Referral Marketing works best with fixed content such as software downloads, than with written messages, where the content can be modified easily by the recipient.

A well known example of of successful Referral Marketing is Hotmail, a company, now owned by Microsoft, that promotes its email service and its own advertisers' messages at the end of every Hotmail user's e-mail notes.

Some marketers prefer terms other than Referral Marketing such as:

avalanche marketing
buzz marketing
cascading style marketing
centrifugal marketing
exponential marketing
fission marketing
grass roots marketing
grassroot marketing
organic marketing
propogation marketing
referral marketing
ripple marketing
self-perpetuation marketing
self-propogation marketing
stir marketing
viral marketing
wildfire marketing

Contact ViralBuzz today for a free estimate or consultation about how you can implement organic marketing or viral marketing to help promote your brand, product or service.